Tag Archives: organization

group project: formatting template

Marketing Viral
Marketing Viral (Photo credit: Wikipedia)

Use the template below to structure your “report” to Eugene Printmakers. Bullet points are fine, though a few sentences here and there to explain details (steps, resources, etc) will be useful. Imagine that this is something you will be handing over to Eugene Printmakers members to guide their marketing efforts.

A key tip: In section A of the first part (Intro), use the “area” your group focused on to address the concept of “purpose” behind each strategy. Remember that we asked each group to choose two areas from a list of seven, and then design one strategy for each area. The “areas of focus” were: web site, social media, partnerships, educational programming, pop-up events, fundraising events, and membership.

 

I. Introduction and Overview of Proposed Marketing Strategies (this is an overview of why, how and for what purpose)

A.     Summary of need, define your target audience/participant/customer/
B.     Summary of proposed marketing strategies and how they will meet need  (desired outcomes)

II. Marketing Strategies

A.       What are the specifics of each strategy you propose?

B.      What are the required actions, target messages, communication methods, and relevant information needed to implement each strategy?

III. Implementation (Time line and required resources to implement each marketing strategy).

A.       Calendar of key dates for marketing action/steps for each strategy

B.       Resources required to implement each strategy

IV. Evaluation Plan (Measuring and evaluating outcomes)

A.     How will you evaluate effectiveness of each marketing strategy?

B.       What are some recommendations for future marketing plan development?

Organization Questions

1. What is your organization or company. Give background history including who, when, and why it was founded.

Three Space Arts (3SA) is an arts organization serving marginalized communities in Eugene for over 10 years. The organization was founded by graduate students in the AAD program. It was founded to create a third space, not home or work, for visual arts programming and events.

2. What do they do or make – describe the products and services and what makes them unique.

3SA is designed to focus on three specific communities: women who are survivors of trauma and/or recovering from abusive situations, youth who currently do not have access to arts in their education, and ESL Spanish and Chinese speakers. We offer services specific to visual arts such as ceramics, drawing, painting, sculpture, printmaking, photography and design.

3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?

The culture of the organization is transparent and inclusive. We strive for a health work environment that focus on consensus decision making. The building is a huge open space with several rooms reserved for classes. It fits the modern, yet classical approach in architecture featuring lots of windows for natural light, high ceilings in the lobby way and is retrofitted with kitchen space so that those who need to make meals have access to these resources. The furniture conveys a cozy feel while also practical sense of tables and chairs necessary for holding workshops. We hope to serve as a space people can feel safe and warm when they visit.

The jobs and roles are varied throughout the center. There is the executive director, program manager, fundraising/marketing coordinator and office manager (usually an intern) and contracted visual artists/instructors who help lead the workshops and events in 3SA.

The executive director oversees the operations of the organization and making sure we are staying aligned to the overall mission statement, vision and goals of 3SA. The program manager focuses on organizing all the programming at 3Sa. Our fundraising/marketing coordinator ensures that we spread public awareness and outreach to our targeted demographic and have interactive and engaging fundraising opportunities to expand and build more in years to come. Our office manager is helpful with checking folks in and holding space for the center and serves as the first person who the community engages with upon entering the space.

4. Who is the targeted audience? What are their demographics?

3SA is designed to focus on three specific communities: women who are survivors of trauma and/or recovering from abusive situations, youth who currently do not have access to arts in their education, and ESL Spanish and Chinese speakers. We are focusing on women recovering from abusive situations range from 20-24 years of age. Our youth demographic will be anywhere from k-8th grade. For our ESL Spanish/Chinese  speakers we will not have a specific target audience, but if one begins to surface we will notice and change accordingly to that growing demographic.

5. What is the organization or company mission statement?

Mission Statement

Third Space Arts is a center that strives to continually build inclusionary space for marginalized communities in need through Visual Arts programming.

Vision

Third Space is the idea of having a place apart from school, home, and work, reserved for fostering a sense of community through creativity. We focus on three participatory groups: women who are survivors of trauma and/or abuse, youth who have little to no access to the arts in schools, and ESL Spanish and Chinese speakers. Third Space Arts strives to improve the living standards and quality of life of the people we serve. We believe art as healer and art as a connector. Our goal is to build an arts community centered on support, learning, and self-expression.

 

Organizational Questions (due 10/15)

 

1. What is your organization or company. Give background history including who, when, and why it was founded.

2. What do they do or make – describe the products and services and what makes them unique.

3. Describe the culture of the organization or company. What is the work environment like – the atmosphere? What is the building like – exterior/interior, architecture, fittings and furniture? How do the employees work together? What are the jobs and roles of individuals? How are they treated by management?

4. Who is the targeted audience? What are their demographics?

5. What is the organization or company mission statement?

Here are the questions in the original assignment environment.