Tag Archives: lexicon

Lexicon Week 8

LEXICON WEEK POST

1) Intellectual Property

Intellectual Property is someone’s ideas, or content that they own. This is used to protect someones thoughts and ideas under copyright law so that people are unable to steal them. They can properly be used with citations, but credit is needed since it is owned by someone. This can apply for other intangible things such as research. It is possible for a bigger entity to own someones ideas, such as a university in which someone is working for and producing the work.

2) Minimalist

Minimalist is a word that describes a person or a design which is very simple, simplified or has minimal design elements. This is a style that can come out of personal preference, or can be used to emphasize specific elements. The simplicity allows focus.

3) Transmedia

Transmedia is a way of telling a single story, message, or transmitting a single message over multiple platforms of media. This can be things such as print, digital and various forms of social media all working together.

4) Affiliation

Affiliation is how an organization, a person, or an object is connected to another organization, person, or object. For example I am affiliated with the University of Oregon by being a current student and an alumni as I graduated my undergrad there.

5) Buckley

Buckley is Hames’ dog… he is a kinda big dog…. big dogs scare me. But he looked nice in Hames’ video… as long as he doesn’t jump on me.

Lexicon Week 8

LEXICON WEEK POST

1) Intellectual Property

Intellectual Property is someone’s ideas, or content that they own. This is used to protect someones thoughts and ideas under copyright law so that people are unable to steal them. They can properly be used with citations, but credit is needed since it is owned by someone. This can apply for other intangible things such as research. It is possible for a bigger entity to own someones ideas, such as a university in which someone is working for and producing the work.

2) Minimalist

Minimalist is a word that describes a person or a design which is very simple, simplified or has minimal design elements. This is a style that can come out of personal preference, or can be used to emphasize specific elements. The simplicity allows focus.

3) Transmedia

Transmedia is a way of telling a single story, message, or transmitting a single message over multiple platforms of media. This can be things such as print, digital and various forms of social media all working together.

4) Affiliation

Affiliation is how an organization, a person, or an object is connected to another organization, person, or object. For example I am affiliated with the University of Oregon by being a current student and an alumni as I graduated my undergrad there.

5) Buckley

Buckley is Hames’ dog… he is a kinda big dog…. big dogs scare me. But he looked nice in Hames’ video… as long as he doesn’t jump on me.

Lexicon Post Week 7

1)Social Proprioception

Social Proprioception is a concept that refers to the ability of large amounts of people to know what each other are doing . This is made possible by social media with many people posting activities that they participate or things that they are doing. It is made relatively easy with social media for people to scroll through and see what people have done that day or week with a simple, even if they haven’t had physical interaction with them in that amount of time or longer.

2)Dissonance

Dissonance is a lack of harmony, disunity, or a tension. This can happen both in terms of communication or effect people socially. This is what happens when two things don’t communicate efficiently or effectively.

 

3)Feedback Loop

A feedback loop is a constant circle of communication where information feeds off itself.

 

4)Compression

Compression in design refers to making the file size smaller. This many times reduces quality, but allows it to be more applicable to certain projects.

 

5)Graphic Standards

A graphic standard is a document that a organization keeps which outlines how their brand should be applied to projects. This is a guideline which allows the organization to maintain a level of consistency with their brand to keep the quality of work. This would apply to any piece or marketing, promotion, or anything else that the brand will be placed on. This outlines elements such as color, spacing, typeface, etc.

Lexicon Post Week 4

LEXICON WEEK 4

1)Signature

In books and printing this is a set of eight pages that is folded to create a small booklet of 4 front and back pages. These can be combined to create larger books.

 

2)Hickey Picker

Hickey picker is a machine that picks up dust and dirt off pages in the printing process to ensure that there are no “hickies” or little flakes of paper left on the paper or printing press from the cutting of paper. If this dust isn’t picked off the ink won’t stick to that part of the paper and leave little dots or hickies.

screen-shot-2016-10-20-at-2-14-29-pm

Source:

http://printing.rotadyne.com/solutions/graphic-arts/rodel-hickey-picker-rollers/ 

 

3)DPI

This stands for “Dots per inch”. This refers to the amount of dots of color that is in a image. This is applicable to printing in how many dots will be laid down per inch of a printed product. The more dots, the higher the resolution. These dots will then be larger or smaller, or more saturated based on the color that is going to be printed. Colors are certain percentages of Cyan, Magenta, Yellow and black which are the colors the dots are printed in.

 

4)Bleed

Bleed is the amount of an image that is off the printed page. Incorporating a bleed into a design ensures that a printed image will stretch all the way to the edge of a page instead of having a white border that goes around it. Bleed is something that needs to be accounted for in the design process to ensure that images can cover the necessary area.

Lexicon Post Week 3

Lexicon Post Week 3:

 

1)C.R.A.P (all words with the exception of Proximity were suggested)

CRAP stands for Contrast, Repetition, Alignment and Proximity. Each of these words are very important as part of the design process.

Contrast is important in design because it allows it to be visible. If a design in’t visible it isn’t going to be effective.

Repetition is an element that create cohesion within a design. This could be the repetition of a font, a character, a color, or an element.

Alignment is the way that different elements in a design are arranged in relationship to each other. Alignment can also create cohesion by the use of straight lines.

Proximity is how close or far apart elements in a design are in relation to each other. Proximity encompasses both alignment and contrast. Elements far apart can create a high contrast. Proximity and relationships also play into alignment.

 

2)Vector

Vector is a way of designing, such as in Adobe Illustrator that uses mathematical functions to structure elements in relationship to each other. Vector drawing allows designs to be scaled larger or smaller and keep there integrity by keeping those formulas.

 

3)Rasterize

Rasterizing is taking a vector image and converting it into pixels in order to be displayed on a screen, or to be printed. This is a different format than vector, and is referred to either a pixel image or a bitmap file.

 

4)Opacity

Opacity is how opaque something is. Transparent is the opposite of opaque. The opacity is a percentage on a scale from transparent to opaque. Opacity can be used to create contrast when things are very opaque, or less contrast when elements of lower opacity are paired next to or overlapping each other.

Lexicon week 3

  1. Contrast: A difference between two or more objects.
  2. Repetition: objects placed or elements used more than once in a design for greater impact.
  3. Alignment: the placement of objects in a way that makes the design look intentional.
  4. Proximity: the placement of objects in groups or close together to make the design look intentional.
  5. Vector: a path created with anchor points and lines.
  6. Rasterize: converting a vector object into pixels.
  7. Opacity: the level of transparency of an object.
  8. Unification: a consistent design theme that makes the design look intentional.

Lexicon Post Week 2

1)Type/Typography as Design

Typography as design is the use of text as an element to create a design. This would be the use of different fonts to build the design. This would also be looking at the different elements of fonts: strokes, stems, kernings, ears, terminals, etc., and what effect they have on text and the overall design of an image.

anatomy-of-typography

Source:

http://www.designersinsights.com/wp-content/uploads/2012/03/Anatomy-of-Typography.png

 

2)Balance

Balance is an element of design that creates order within a subset. In marketing and advertisement this would be arranging different elements so that the weight is equal on each side of a design, to on the top and the bottom of a design. Balance can be used to create order, but can also be used to make a point by purposefully leaving elements unbalanced, which draws attention to those specific element.

 

3)Intangibles

“Intangible” means something that can’t be touches, something that isn’t a physical object. Something that is an example of this in marketing and branding is trade marks and intellectual property. These are ideas and objects that aren’t necessarily physical, but are owned by companies are are very big assets to companies and organizations.

4)Flexibility

Flexibility in relationship to marketing and design relates to designs that are able to be manipulated and changed. In relation to brands and logos, this could be a logo that is able to be changes: either in color scheme, or for different programs, while still being able to be recognized by the public as that logo. SAM is a good example of the idea of flexibility with its logo.

screen-shot-2016-10-06-at-6-01-43-pm

The colors are flexible being able to be in black and white or colored, and text is able to be added. These are flexible yet still effective because they are able to be recognized.

 

Sources:

http://www.underconsideration.com/brandnew/archives/sam_logo_detail.png