Lexicon, week 5


…that way, everyone in class will see it!

Here are the terms:





The rest of the list generated in class…

affinity spaces
And here is a link to the NTEN webinar I mentioned: 30 Essential Tips for your Nonprofit

From the description:

What’s it about? This webinar will show how any nonprofit can develop and execute an Internet strategy to further its mission. We’ll examine how nonprofits are using the Internet, how they’d like to be using the Internet, and how they should be using the Internet (but may be unaware of) – and how to easily bridge the gap between what they’re doing and what they can do.

You’ll learn how to drive more traffic to your site and increase the amount of fundraising you’re doing through your site. We’ll give specific suggestions on how you can improve your website so it will offer a lot to your site’s visitors to see and do on your site, and to support your organization.

What will I learn?

  • The seven key goals of an effective website and social media presence.
  • How to create and implement a powerful Internet strategy.
  • Thirty different best practices for meeting your site goals and case studies showing those practices in action.

Each participant will be offered a free Private Internet Consultation (PIC), conducted at their site or by phone. During this 1-hour consultation, conducted privately for your organization, Allan will:

  1. Analyze your website, social media, search engine optimization, and online marketing (any of these which are important to you)–and give you lots of feedback.

  2. Provide strategic recommendations on your site and other Internet presence–including how to boost your online traffic and revenue.

  3. Show you how to easily implement any of these recommendations

19 thoughts on “Lexicon, week 5”

  1. Transparency:
    Generally is associated with being open, communicative and is often a portion of how an organization is held accountable for financial/ethical actions. It also invites input from others and often criticism.

    The plan under which goals might be achieved when the outcome is not absolutely clear or known. For example- Darrel’s formula for generating revenue with particular seat numbers, prices and program costs in mind.

    Speaking to the class discussion regarding voluntary and involuntary knowledge/information: True personal learning is voluntary. Information is sometimes involuntary/forced. What we learn is what part of us chooses to allow inside to contextualize, decode and perhaps influence our actions.

    The variables in Darrel’s formula. A way to get from one point to another point which are not inherently linked, literally or figuratively.

  2. Transparency: In Cultural Administration we have been talking about program evaluations and the necessity for non-profits to develop governing tools that establish and solidify transparency, to ensure the public’s trust in the organization. This is especially important for museums, which are demarcated organizations that curate and cultivate the public trust (both in relation to objects and relationships). In terms of marketing, transparency is an interesting concept, in one context it could refer to proofs (or, literal, transparencies when preparing print material) but also it refers to the ability for an arts organization to market itself in such a manner that the audience feels that it can trust the arts organization. Marketing is a double edged sword, on many levels the issues with program and organization evaluation can be applied to marketing success: if the only measure of success is finances, then marketing can easily adopt a “by any means necessary” approach to selling tickets, or filling seats; however, if the measure of success is audience participation and satisfaction, then the evaluation system becomes much more nuanced and complex.

    Strategy: This term is a relational term, is begs the questions: “whose strategy? Which strategy? And, for what end?” In regards to marketing, a solid strategy is a logical and reasonable one that balances supply and demand, and takes into consideration unpredictable market factors, as much as possible. In class, I am often formulating multiple—though not exclusive—strategies: how am I going to market and develop Cloud.Break? How am I going to market and develop Human Nature Festival—and as an extension, Every Element LLC? How am I going to balance what we can charge for festival tickets against what I know people expect us to charge? How am I going to convince the other festival producers that they MUST raise their ticket prices for a variety of reasons—for the past three years we have, simply, never broken even; furthermore, by keeping our ticket prices so low it devalues the product we are providing. Also, other similar festivals charge much more, and people pay those prices, gladly, and often, those events sell-out, while Human Nature Festival does not; arguably, we are all providing a similar product, but by allowing ourselves to devalue our product (by just not charging enough) we are, inherently, handicapping our success.

    Learning: Since I just composed a series of questions regarding real-life experience with Cloud.Break and Human Nature Festival, I cannot help but associate the term “learning” with that train of thought. In the immortal word of KRS-One: “We Must Learn!” I continuously struggle with the producers of Human Nature Festival regarding our fiscal shortcomings. I try to show them the value of utilizing timelines, more dramatic tiered ticketing systems, cross-marketing strategies, and many of the other incredibly useful things I work on in graduate school, but, so often, it falls on deaf ears. While I adore my friends that I work with, none of them have ever attended any trainings, seminars, or classes that could greatly aid them in their work as music/arts/cultural administrators, and I often feel like I am pulling teeth and fighting ego every step of the way. I can’t help but want to scream, “DUDE! I am going to school for this stuff! And, you are, simply, NOT listening to me, because you THINK you know what you are doing! And you don’t! We keep losing money, and, during the actual event, you and XX (the other co-producer) are MISERABLE! What is the point? Get over your ego! Accept some help!” OK, I will now conclude my rant.

    Connection: Marketing is about generating a momentary taste of connectivity; something fleeting, but tantalizing, that lures the willing participant into the experience. Marketing the arts is selling the concept that through an access point, after an easy-to-overcome obstacle, there awaits a truly unique and spell-binding experience: whether that be a museum exhibition, a music performance, a dance performance, or a soliloquy. Marketing the arts and garnering donations for non-profits is very similar: there is not necessarily a tangible product available for purchase, but what is available is the memories—and cultural clout—affiliated with giving the contribution or attending the performance. The audience—the donor—must feel connected, personally, historically, culturally, and psychologically, for them to want to engage and attend.

  3. Transparency means to see through. To possess a quality that allows one to see through or into. I like the more literal meaning, as in the transparency of the window made her uncomfortable, rather than the way it can be used to describe larger things. It feels like an almost vulnerable word, too shy to pertain to something larger? Oh I don’t know. I work a lot with fabrics, so transparency to me means sheer, almost more translucent.

    Strategy makes me think of the word ‘strategery’ like the way former President Bush had said in one of his speeches. (sorry!) This means the ways in which one forms an opinion or idea and executes that plan through thought-out and diversified means. This can be a tactile move by companies and military men alike. Strategy involves using cunning and smarts and sometimes relying on intuition to solve a problem. It implies a knowledge of problem solving and thinking ahead, also of foresight. Games may be used to target learning more knowledge of strategy.

    Learning is something you should never stop doing. It means to develop skills and tools in which to gather information into a cohesive set of ideas and facts. Learning is an innate trait, everyone learns and adapts to their environment or they suffer. Learning offers opportunity to those who use the gained knowledge and apply it to something greater. School is predominantly where we think of learning things, but in reality, learning happens literally everywhere, you just have to retain it information and use it to your advantage.

    Connection is how things fit together. It is the spark between people, it is the rope that ties two poles together, and it is the Internet access that I am using right now to browse youtube. Connections can be very meaningful in that they can provide many of the things we need, love, food, jobs, what have you. Very broad definition and makes me envision a radio antenna.

  4. Lexicon Week 5

    Transparency within an organization is closely tied to accountability to the public. If you have nothing to hide, you must be operating with integrity. I see transparency as being especially cogent in non-profits. While it is required for all non-profits to make their financial data accessible to the public, the museum at which I interned this summer went above and beyond by posting information like debriefs from strategic planning meetings to their blog, and crowd-sourcing ideas for exhibits. Jenkins cites lack of transparency as a problem within the media landscape (and I would agree).

    A strategy is an action plan, a coordinated set of tools designed to address a particular shortcoming. Marketing strategies seek to identify and address those areas where a brand or product’s reach (to a certain, or multiple, demographics) may be lacking.

    Learning, which means acquiring knowledge, implies building upon previous skills or information. It implies newness. As Jenkins talks about, the environment in which we learn, and the way we learn, has changed dramatically in the recent past. The Internet has increased the ease with which we can be self-taught learners, and has created new avenues for informal learning communities.

    While new (especially social) media has undoubtedly increased our ability to connect with one another (no geographical bounds, communication is instantaneous, etc.), there is concern that face-to-face connection is slowly being phased out. When I think of human connection, I think of energy exchange, I think of emotional nuance and body language, of knowing when two people are on the same wavelength. Because of a de-emphasis of this “embodiment” as Marcus termed it in class Tuesday, I believe we are moving into a hyper-intellectual era of human development, and some of the messy magic of true connection will be lost.

  5. Transparency- In the Jenkins article, he addresses the transparency problem which accompanies online participation by young people. This problem arises because young people cannot examine and evaluate media culture on their own without being given the tools to do so. The new media literacies that Jenkins proposes teaching in schools are designed to address this transparency problem. Another use of the term transparency addresses the concept of accountability in nonprofit organizations. Following revelations of the misuse of funds by certain nonprofits, the public is understandably skeptical of the activities of similar organizations. One way of addressing this concern is to develop a culture of transparency in nonprofit organizations by making available financial statements and program evaluations.

    Strategy- Strategy can have many meanings in the context of arts marketing. Most recently we discussed what sorts of strategies can be used by arts organizations to reach their bottom lines. Examples of strategies include adjusting the number of seats in each pricing section and adjusting the pricing of certain seating groups.

    Learning- The Jenkins article referred to a number of new media literacies which he feels should be taught in schools to prepare young people for the modern workplace. He recommends creating learning environments conducive to developing these skills in children. The article cited an example of a role-playing video game where middle school students played characters in the American Revolution. By imaging themselves in the scenarios they are learning about, the children become more invested in the material.

    Connection- In thinking about participatory practices and creating a participatory arts culture, the concept of connection is vital. It is important to develop and maintain audiences which feel a connection with the work that is being presented. In order to create that sense of connection in a maximum number of individuals, it is important that the arts create new points of entry for diverse audience groups.

  6. Transparency
    Transparency means openness to me, openness means trustful ,and trust is the most important quality to an organization,not only large enterprises but also non-profit organization.

    To me strategy is the combinations of knowledge and methods. Thought different sequence and order to reach the goal. In Darrel’s pricing example, in order to gain 10,000 in total revenue, we can change the seat number of section or price of each sections to reach our goal.

    “Every artist was first an amateur” -Ralph Waldo Emerson, Poet. I believe that artist through learning to gain knowledge, skill, and experience to be more sophisticate in their creation. Learning make the progress in our life. At different stage of life, we always have different to learn. We learn not only through education, but also to through experience and observation.

    In my opinion, human connection is getting weaker and weaker with the advancement of technology, face to face communication seen to be less important to young generation. In other words, teenagers rely on Online relationship more than real world’s. In the culture and administration class, our group project’s organization is trying to seek deeper human connections and challenge assumptions through interactive, shared art experiences by public arts, Which means we want to strengthen the links between people. Because I think this is the most important value as human beings that we connect, care and communication with each other.

  7. Transparency is the degree to which a company discloses information to the public. It is revealing and speaks to the core of identity. Transparency requires an organization to be clear, lucid and truthful. The physicality of transparency refers to the opacity of a material; some examples that come to mind are parchment, vellum, plastic and glass filters, thin papers and fabrics – all of which let light (or images) through to some extent.

    Strategy is the art of thinking. It is a method, a structured plan of action. We think about strategy when we have a goal in mind and we are trying to figure out the best way to achieve this goal. Careful strategy takes every variable into account – how much time, what are the resources, the various avenues, the possible outcomes, the challenges? Strategy is about making predictions.

    Learning is a process that invites understanding, application and reflection. I think about the quote, “The best teachers are also students”, and I am reminded that learning is a life-long process. Learning means to gain and retain knowledge, however, if you forget how to do something you can always revisit and reinforce that experience through practice. I recall our conversation in class about how technology can influence learning in both positive and negative ways and how it is ultimately up to the individual to navigate his/her own learning experience. Learning has the power to transform.

    Connection is the relationship between two or more things. People may feel connected physically, spiritually, emotionally, or technically. Information technologies have provided us with an evolution from the party line connection to wireless satellite connections. When a connection goes bad, we now get more frustrated than ever. In one respect, we are spoiled by connection, in another respect people are still searching for more meaningful connections.

  8. Transparency is the vulnerability of allowing another person or entity to know detailed and personal information that would otherwise not be disclosed. This vulnerability may be required, such that entities provide financial records, or voluntary. Both provide an opportunity for other parties to develop a trust with that person or entity.

    Strategy is the an organized plan to accomplish a goal. It requires individuals to assess a certain situation in order to overcome challenges. A strategy is also flexible, as the environment surrounding the situation may change and different aspects of the plan may need to be adjusted to reach a mission.

    Learning is the cognitive process of acquiring (mechanisms in receiving pieces of information) and retaining (mechanisms of storing and retrieving pieces of information) knowledge for a long period of time. Learning is also variable, such that people learn through different styles – visual, audio, kinesthetically, or a combination.

    Connection is the relationship between two or more people. It involves an emotional, physical, and spiritual compatibility that is related to establishing trust and safety between individuals. There is also an immediate connection, which occurs almost instantaneously, and a connection that develops over time between two people. The latter may occur when previous notions of a person are dispelled, which makes room for an appreciation for that person.

  9. transparency: In my mind, transparency means honesty and sincerity. It relies on giving answers that are backed up by the truth. In order for an organization to be absolutely transparent, it is pertinent for them to give their donors the necessary information, so they know where their money is going. A high level of organization goes behind this aspect because you have to keep track of where your money is going and be able to prove it to your sponsors.

    strategy: Strategy is a crucial element in marketing. As Darrell has demonstrated in class, a little number can make absolute difference in the final results. We can use our audience’s opinions and perceptions on our favor if only we plan accordingly. While we’re talking about this, I also this it’s key that whatever the strategy is it is a team effort and everybody that forms it is on the same page.

    learning: I love learning. It doesn’t matter how old you are, how long you’ve been in school, what state of mind you’re in or what day of the week it is, learning is always a possibility. Since I appreciate my learning opportunities so much, I also think it is important for us as future leaders to comprehend the necessity of supporting education and creating environments that facilitate learning.

    connection: As future managers, our ability to connect to both peers and audience members is essential. When people feel a connection to an object or subject they are more likely to participate in it and that should be one of our priority goals. As well, connecting helps us create networking, networking helps us to expand, reach goals and, therefore, perform as efficiently as possible.

  10. Transparency exists when there are no secrets. Operations, decision making, policies, procedures, funding, sponsorships, associations, everything is visible to all staff, customers, stakeholders, constituents, citizens. Whether an organization, business, or government, Transparency is essential to run effectively, honestly, and positively. Lack of transparency in my mind means that someone has something to hide.

    Strategy is about planning, problem solving, and foresight. Strategies are developed to accomplish specific goals in a specific manner. A strategy should be well calculated, but leave room for flexibility as things unfold.

    Learning is part of being alive and being human. From birth, we are learning basic survival skills to complex theories and critical thinking. The job of a parent is to teach it’s offspring how to navigate the world until they are able to go it alone, however the necessity of learning never ends. Learning is equivalent to growing. Unfortunately, many things in society distract us from learning or valuing the process of learning. Oftentimes, other things “beat out” learning, such as mindless entertainment or the pursuit of money. I believe this is why education is at the bottom of the list for our political leaders. An educated public may not buy in to what politicians are selling us.

    Connections drive communication, collaboration, and cooperation. To connect with another is to find a commonality, whether it be through interests, politics, personalities, family relationships, origin, or even proximity of living.

  11. Transparency means being able to see through something. In some cases, it means to be able to see all parts of an organization. In Cultural Admin, we have been talking about how organizations and non-profits hold themselves accountable, and one way for them to do that is through being transparent, letting the world see everything they do. Transparency helps companies be trustworthy because it shows they have nothing to hide (ideally).

    Strategy is basically having a plan. There are all kinds of strategies, ranging from military to marketing. For a marketing strategy, it’s important to consider the best ways to reach out to the public in order to get the desired results. Organizations have to think about what kind of demographics they’re reaching out to, how much everything will cost, and how to convey their message. They should also keep in mind that strategies change, so being flexible is important.

    Learning is absorbing and utilizing new information. We talked a lot about video games and technology and their roles in society, and I do think that these two advancements are beneficial when used correctly. If children are still exploring and using their imaginations alongside technology, I don’t see a problem with it. There are a lot of computer games that focus solely on learning. And Roller Coaster Tycoon taught me how to maximize my budget. What I take issue with is when “old” technologies, like books, are thrown by the wayside. Yes, I have an e-reader, but I much prefer to read textbooks on paper. It’s easier to flip back to check a definition or highlight. Also, reading real books allows me to remember something I read on a page due to its placement. I don’t get that from e-books.

    I think the definition of connection is shifting, but that the function remains the same. My definition is that a connection is a meaningful interaction between people. In the past, a meaningful interaction was made in person, but with the Internet, connections are being made virtually. Some people are weary that this signals a disintegration of the human condition, but as an introvert, I find that it’s much easier for me to talk to people through the internet. That’s not to say I don’t understand how to effectively communicate with people in real life (IRL) or that I don’t enjoy it. I just don’t happen to think of the people I’ve talked to online as any less real than those with whom I interact offline.

  12. transparency

    Is the state of not having anything away from the eye of the consumer. In economy when there is a lot of information about parameters like, what products are available, what is their price and where are they. Transparency can omit the need for “middle man” because buyer has enough information about how he can reach the best product with best price.


    Is the method and a plan of action in which a person approaches to a situation. strategies are made to reach to a major result. In marketing strategies are made for bringing profit into the organization, this profit can be fiscal or moral. Typically there are 4 types of strategy Leader, Challenger, Follower and Nicher.


    Gathering enough information about a subject. Being able to find the appropriate source of information and using it to take good actions and bringing good strategies to the table are all vital to marketing and having a profitable company.


    In modern world connection means having networks. Network of providers, network of consumers, network of customers, etc. connection in marketing has a significant role because through that companies can make huge amounts of profit. In addition to this, market connection is the rate of acceptance of a brand in market.

  13. Transparency: I think of literal transparent material when I hear this word. Much like a velum/transparent piece of paper, or an overhead projector transparency. These materials cannot hide or mask what is behind or beneath their surface. The same translation can be made for the word in a broader context. Transparency is revealing, it is naked, and honest. With our recent discussions of creating nonprofits and building their structures in classes, there is an emphasis placed on the transparency of the organization itself. This relates to the financial matters as well as matters of structure and leadership.

    Strategy: an action plan that is goal oriented and hopefully well thought out. A strategy not only focuses proactive efforts, but also helps to focus the individuals making the strategy. It is not something that is brought about unconsciously, but instead takes precise planning.

    Learning: can be part of education, training, schooling, and personal development. It is usually goal-oriented and led by personal motivation. Learning is on-going and is a life-long endeavor.

    Connection: I think of human connection when I hear this word. Almost like a literal physical connection. It is a very tangible word for me based upon my dance application to this word. In my dance training, connection was usually a physical touching of bodies, or at least an energized emotional connection of people onstage that the audience could tell were connected as they move. However, connection is moving into new realms as technology continues to grow. We have digital connections that bring people together in ways we never thought possible. Now people are constantly connected. But as we discussed in class and the Jenkins article discussed, we are losing human connection through physical contact, and do not yet know what the repercussions will be.

  14. transparency – we tend to think transparency is unquestionably good. And I generally agree. However, I learned as a community organizer not to always volunteer information, not to assume that everyone is on the same team, and that “being open” with information about community initiatives and “who spoke to whom” and what they said, just because I believe in transparency can really backfire. Now, I often don’t tell people more than they want or need to know. I think about it as strategic communication.

    strategy – Speaking of strategy…I think that strategy is all about thinking ahead. It’s taking an action toward an intention that is two or three steps removed from the present moment. I spend a lot of time thinking strategically about how I use my energy. The downside is that I often feel less connected to the moment. Switching between the strategic future and the glorious present is something I work on every day.

    learning – Learning is change; it is emergent; it is growth. I spent a good deal of time during my first stint in grad school reading about learning theory. What’s interesting is that there are so many opinions about human learning and how to facilitate it. While I’m not a fan of behavioral psychology, I tend to think that learning is related to action, to behavior. Someone who “understands” something but doesn’t change their behavior based on that information, hasn’t truly “learned” that information. This suggests that learning must be ground in the body–in what we do or say–in order to be real.

    connection – a beautiful word. I’m a big fan of systems theory, which values the connection between things more than the things themselves. Who would we be if our identity grew out of the connections in our lives and not from a sense of independence and autonomy? For many cultures, the connections define identity, they provide the physical, emotional, and spiritual energy that brings people alive.

  15. Transparency: My mind goes to accountability when I hear this word, as from previous discussions in Cultural Admin class. Making a company (for profit or not) transparent both at the quantitative and qualitative level is important as it not only provides a window for the public eye but also sets up formal structures to your organizational plan when it comes time for yearly financial reporting or program evaluations throughout the year. Having transparency is also very helpful when applying for grants and other funding sources as it creates a level of credibility to these people in giving positions.

    Strategy: Very important for producing a logo as the multitude of details all contribute equally to the finished product. Having a strategy allows for creativity and logic to exist in separate worlds; in one, you are free to create as you are moved to, in the other you must apply the rules of design to strengthen your logo’s impact and effectiveness. As I started out with my logo design, I was attempting to be creative AND systematic but found that I needed to step back and allow some rough ideas materialize before I approached the font types, styles, placement, and color choices. By creating my strategy independent of my artistic vision I was able to create a logo that makes sense to me and hopefully my client.

    Learning: Learning is something we as humans do without even realizing we are doing it. Sometimes learning is very apparent, especially when we focus our attention purely on it. Other times, as in the Jenkins article this week, is a bit harder to qualify as it is happening during digital exploration of a video game or online media. Or it can be both, such as learning to ride a bicycle for the first time. How we recognize these different types of learning and access them is the key element for building upon our future potential.

    Connection: This is the core foundation of a nonprofit’s success. Without an honest and meaningful connection to those communities we serve, sustained public interest and trust will never happen. We may be fortunate to possess great endowments and innovative programs and services, but they mean nothing if the constituency they serve is not bonded to them. Defining what makes a nonprofit unique through its mission should ultimately uncover the connection it seeks to create between its audience and the products it provides.

  16. Transparency: The ability to communicate your message to your audience and your intent clearly. To be able to see through. In terms of nonprofits the legalities of having to be transparent with your operations; administrative, financial and the like.
    Strategy: The plans and techniques in which you achieve something. Strategies come after identifying audience and goals. I look at strategy as the middle man between the beginning and end of marketing and organizational goals.
    Learning: Learning is something we are constantly going through as both implementer and consumer. I think it is often forgotten when being a facilitator or implementer what it is like to be in the role of learner, how hard that can be and even vulnerable it can be to put the seeding moments of of knowledge gained in someone else’s hands.

    Connection: Everything we do is connected in some way. Whether it is our connection to content we are learning about to our connections to goals met and how it effects the moral of those around us. The connection we have with our audience and the investment that can come from that. Connections are important and integral no matter how you define them. Those connections are inherent to any environment whether transmedia or tangible.

  17. Transparency—how available are you making facts and figures about your organization. People are less suspicious if they believe they are being given all of the facts in a clear, straight forward way. Transparency is closely tied in my mind to operating with integrity.

    Strategy—simply put a clear, step-by-step plan to achieve a specific goal.

    Learning—gaining new information. Closely tied with educating. It often falls to arts organizations to educate the public about their product before they can do anything else.

    Connection—communication between two parties. In terms of marketing it is typically the consumer making some kind of emotional connection to the product, but it is also connecting to your intended audience and connecting that audience with one another to build a network of supporters.

  18. Transparency – The ability to see through something. If an organization has transparency you are able to easily access their information and see how things run. They aren’t hiding anything! To be transparent as an organization in the art world is a good thing.

    Strategy – to have a method or plan. I think of playing sports or board games. You must have a good plan or strategy to take on the component. When marketing you must have a good strategy as well. It is always good to plan ahead and think of what issues might come up. This is all part of strategy.

    Learning – to gain new knowledge or skills. To pick up something new. Learning can take place over a short period of time or can be a long process. To me learning is something we do everyday through experience.

    Connection – A relation between two things. Two things that have something in common. To draw two ideas or things together on common ground. Connections can be weak or strong. This depends on how well they are related. “make good connections” (the AAD motto….’make good _________’)

  19. Transparency: How an organization is 1. organized, and 2. holds accountable to the public for integrity. I think any non-profit should be able to do this, even if the organization is still small and building, in a way in leaves traces of their history with public access to their annual reports etc. This also creates a sense of lineage and heritage for the future organization to be. And strengthens the public image of themselves.

    Strategy: And action plan to address shortcomings, improvements, future goals. In marketing strategies, we use it for branding, demographic research, product research etc.

    Learning: acquiring new knowledge, practical skill sets, reinforcing old ideas to new. Tapping into prior knowledge to build on new ones. There are also many types of learning visual, verbal, muscle memory, oral. Each organization will have a different set of learning curves, it is important to know what learning style fits the best for the most positive outcome of the organization. There will also be times where the old habits interfering with learning new things.

    Connection: In terms of what we are learning in class, when I think I connection I think of the power of Internet and trendy webpages. Social media has not taken over our lives, but really just another plat form for us to connect with one another, eventually we will come us with new ways of connecting and replacing what is becoming the the norm of social media. For cultural organizations, I feel that it is important to keep up with what is available to use in for our advantage in promotion and keeping the feel of the organization fresh and updated. It gives a sense of livelihood and longevity of our cultural products.

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