Lexicon, week 3(redux)

Here are the words for this week:
culture
access
trend(s)
consumer

since the post is up late (seeing as it disappeared after this morning!), the deadline for responding with a comment here is extended until Saturday. The rest of the list we generated is below:

marketing
demographics
analysis
scale
environment
revenue
entry point
distribution

21 thoughts on “Lexicon, week 3(redux)”

  1. Culture: The arts are typically lumped into a general economic category called culture. Anything which is viewed as occupying an individual’s leisure time or as intellectually engaging tends to fit into the category of culture. Culture can also refer to the customs and traditions of people of a particular background or to the environment of an organization or workplace. In class on Tuesday we discussed the ebbs and flows experienced by the cultural sector over time due to factors such as education and income levels.

    Access: In terms of arts organizations, access refers to how easy it is for an individual or a community to participate in the arts. There are several obstacles which can bar people from accessing the arts. One of the largest obstacles is a lack of financial accessibility. Going to museums or to the theatre is prohibitively expensive. Many families do not have the expendable income required to participate on a regular basis in the arts. Other barriers to access include a lack of understanding or interest in the arts. Many people see art as boring or stale, and therefore do not want to participate in arts programming. Accessible programming is programming that is not only affordable but is also appealing to a larger audience.

    Trend: In the context of arts marketing trends refer to patterns in consumer behavior in terms of how often they are participating in arts programming and what kinds of arts programming they are participating in. By following trends in ticket sales (whether their own or those of their competition), an organization can better gauge the demands of the wider public and tailor their programming to those demands.

    Consumer: The consumers are the people purchasing tickets and going to museums. Consumers are the audience members, actual or potential, that arts organizations try to attract. By meeting the needs of the consumer arts organizations can increase levels of attendance and therefore increase revenue. Good arts marketing targets specific groups of consumers instead of coming up with one all encompassing advertising campaign.

  2. Culture is a set of traditions and behaviors that characterize a group of people, including ways of thinking and social interactions.

    Access is the ability to enter an environment or permission to use and reside in a place.

    Trends are the patterns that depict the trajectory of one variable or the relationship between two or more variables over time.

    Consumer is a person who has contact with a certain product with the intent of using it.

  3. culture – I think of culture as the material expression of our values and beliefs and is highly interactive. Culture communicates. Culture is rooted in language. For me, culture goes with economy and environment as one of the three main forces shaping our world.

    access – The first thing I think about when I see this word are people who don’t have access. I think how ensure equal access to disadvantaged groups is such a mystery that few organizations actually make progress on this issue. The only groups who do seem to be the ones that have this as an explicit part of their mission. At the Oregon Arts Summit, Bad Ass Theater talked about their policy of letting people in for free to ensure that everyone had access. There’s a lot of power in really taking access to art seriously.

    trend(s) – I’m the wrong person to ask about this. I’m out of touch and if I was in touch, I’d want to be out of touch, know what I mean? I’m genuinely allergic to trends. It’s a knee-jerk reaction that often holds me back.

    consumer – this is also a word that I try to avoid because it reduces people economic beings. When I was organizing an independent business alliance, we always talked about “customers” instead of “consumers.” We saw a big difference.

  4. Trend, in retrospect, is a term that has been used for decades to signify a popular style or action. Consumers often investigate the reviews of a product provided by other people before investing in it themselves. In doing this, they are referring to the latest exploits of a majority of individuals, otherwise known as the trend. Trending, in a more recent context, may refer to whatever thoughts or actions are being commonly expressed through a digital platform such as the internet.

    Access refers to the established availability of a product or service. If someone is granted entrance into an event or an online network of communication, they are given permission to access this platform. In the verb sense, this term means to enter or to become a part of something you were not previously involved with. Access is embedded in connotations of privilege and ownership.

    Culture can embody many things for many people. It is not a tangible product by any means, but rather the psychoanalytical system that someone uses to characterize a group of people. This term may also be used to describe a collective sense of identity, for example, when people concern themselves with the distinguishment of social class they may claim themselves as more cultured than others.

    The consumer is the individual last in line to use a product or service for their own benefit. To consume something, you must make use of it in some way. Consumption of goods may be a mental or physical process – reading a book, watching a movie, eating food, putting on make-up, buying clothes, or purchasing gas. Marketing campaigns address the needs and wants of consumers on a personal level.

  5. culture
is how a group of people tells it’s collective story and one of the many inherited, ingrained prism through which people view the world and make sense of their experiences.
    access
is simple how some is able to get to something, be it information or experience. What are the person’s entry points and what blocks those entry points. These are the things that define access.

    trend(s)
are patterns in behavior or tastes

    consumer anyone viewing and/or buying a good or service

  6. Culture: That diversity of fashions, ethnicity, lifestyles, professions and backgrounds that conform the essence of our society.

    Access: The attribute of making something approachable to the public. Something that won’t only attract them, but they won’t be confused about how to reach or what its use and meaning it’s for.

    Trend(s): Those tendencies that appear in the crowds that make certain actions, perspectives or images default to our communities.

    Consumer: Whether we’re selling soap or tickets to the next opera, the consumer is the person that we need to attract and all of our market plan should be targeted to. It is important because our jobs are easier when we have a clear idea of who we’re targeting and also, because we must be listening to their thoughts and needs in order to do our jobs thoroughly.

  7. culture:

    Culture could be defined as being created by individuals working together to address a lack within their community. In the arts administration milieu, it could be defined as the arts, which are enriching to a civilization. Kennedy was a proponent of the United States putting a greater emphasis on culture in the early 1960s, and his advisors in this arena defined culture in a way that would be seen as elitist by today’s standards. Today, I think it calls to mind a broader definition.

    access:

    Positioned within an arts marketing framework, access has to do with what demographic is being reached and what demographic is not. The idea of access is related to inclusion/exclusion. Price, location, and considerations regarding a patron’s familiarity/comfortability with the implicit customs of that cultural offering are all part of access.

    trend(s):

    “Trend” in the social sense (rather than simply a pattern in data) connotes repetition in interest and investment by a large enough number of people to warrant notice. Trends are by nature fluid and temporal. When a critical mass is reached in a trend (and precisely when this peak is reached is different for every trend), the inevitable decline automatically precipitates the conditions for a new trend to develop.

    consumer:

    The consumer market is one of four primary markets within the cultural industry market, and is arguably the most influential factor in achieving the success of a product. The consumer holds all of the power, and development of marketing efforts must start with understanding the consumer, who will make a choice (or not) to “consume” the goods which are being offered.

  8. Culture- can be a noun or a verb, which is interesting. Webster’s dictionary says culture is “the act of developing the intellectual and moral especially by education”. It seems this word is used in society only to describe the high-brow, inaccessible arts, or describing the collective culture of a specific ethnic group, like in the term multi-cultural. I don’t hear it used in a broader, collective sense very often- it seems to be used to exclude rather than include.

    Access- the availability and approachability of something or someone. I see access as not only permission, but with a sense of welcoming as well.

    Trend- when an identifiable group manifests similarity in ideas, beliefs or actions at the same time.

    Consumer- an entity that takes something in. But I see it very negatively. I think if the word is to describe someone, they are clients, or customers, or patrons. Consumer has a negative connotation for me that indicates purchasing without thinking, kind of an unconscious, brainwashed customer. And I like to believe we’re moving away from that nationally, and moving into a smarter, more informed customer.

  9. I believe that cultural create the essential element of a person, influence of a man’s logical thinking and behavior, according to Edward Burnett Tylor, an english anthropologist “Culture or civilization, is including knowledge, belief, art, morals, law, custom, and as a member of society who have learned all the other capabilities and habits.” I’m in the phase of culture shock. To observe the culture of America, not only the living style, but also the art environment. For me, balance my own culture and the new one is the most important thing, bring out my own culture, define the difference between them. And absorb the new culture prospective to enrich the my personal experience.
    Trend follow the time, generation and different area. Unlike fashion trend are always follow the “famous brand”, the trend in the art sector can created by anyone. For instance a project created by an small non-profit organization can effect whole city event country. another example is Banksy, a graffiti artist we discuss in the class. He created a trend that use the artistic way to express social commentary, and his works has been in the streets of different cities around the world, and even become a local fascinating urban landscape. Trends and arts are mutually affected, artistic creation may be followed by trend, on the other hand, social events may affect art. For example, environmental issues are the focus of the public concern in recent years, thus, increasingly favored building green building, creating arts are more and more inclined to use material, which can be recycled.
    Consumers are effect on the value of arts in some degree. Market determine the price, the higher the demand, the higher the price. In other words, less demand will cause lower price. Although the value of art is not entirely dependent on the price. But it still has a certain reference value. Consumer also effect to the Creation of art. In the last few weeks’ reading material, we read about what is art? and what kind of work can be called an art piece? One of the answer is, art work is something someone appreciate it. Therefore this people may become potential costumer and supporter of the art. In order to maintain living, artist may create works that fit the consumer’s needs.

  10. Trend(s): Trends are what is in style or popular at the time. Trends are ever changing. A trend will develop over time but will lose it’s popularity after some time. Sometimes it is hard to keep up with the latest trend!

    Access: Access is how available something is. Something can be easy or difficult to access. Access can refer to the opening or entering of a place. Usually we want to make our work easy to access. The more exposure a group has, the more likely it is for others to participate.

    Culture: A group of people who are alike. They may be alike in location, background, interest, etc. A collective. For me, when I think of culture I think of my roots, my heritage and where I come from.

    Consumer: One who buys. The consumer is the one who is analyzing or judging a product. They can be critical.

  11. CULTURE is complicated. It’s an umbrella word for the attitudes, traditions, products, and social structures within a society. There can be subcultures within cultures. Daniel Quinn, author of Ishmael wrote that “A culture is a people enacting a story.” In the novel, Ishmael explains that “Mother Culture” tells us how to live, whether the story aligns with natural law or not. I could go on and on about this, but here is not the venue. I recommend that everyone read Ishmael!

    ACCESS is the degree to which institutions and their services or products are readily available to the community at large and individuals within that community. Greater accessibility is achieved by overcoming certain barriers that might keep people from attending, such as cost, operating hours, pre-conceived notions about the institution, or a simple disconnect between potential visitors and the institution. I believe accessible programming should be a priority to museums and arts organizations. The arts are for everyone.

    TRENDS come and go. They can be useful in informing innovation, marketing, audience development, and creative solutions for any organization. However, it is not always wise to jump on trends. Organizations should always measure the trends against their own mission, and determine if following a trend will ultimately aid the organization in reaching mission-oriented goals.

    CONSUMERs feed on products. Understanding consumers allows businesses and institutions to provide better products and services to consume. It is difficult to view a visitor or art patron as a consumer in my mind. I realize it is necessary for the accounting department, but the true purpose of arts organizations should not be to cater to market trends and/or consumer needs. The visitor should be viewed first as a learner and participant, and a consumer last. I believe every decision made within an organization should be to support the visitor experience. This approach will inherently build audiences and reach, which will in turn strengthen financial gain. Build support based on meaningful relationships and relevant programming, and the money will follow. (I realize this is somewhat of an idealist approach… thoughts?)

  12. Culture: In an anthropological context, culture is the fabric which we, as a group, simultaneously create and understand our experiences by. In terms of marketing, logo’s, transmedia, and art worlds, “culture” can be understood similarly as the anthropological context: we utilize signifiers, symbols, glyphs, semiotics, and memetics to project meaning and create understanding.

    Access: Access is an interesting term, often understood in a context of “having” or “being denied” access to entry points, whether that be a school, cultural institution, or theoretical framework. I think about Banksy’s recent exploits in NYC, and how he created access to his works for pennies-on-the-dollar while very few shoppers realized they were purchasing original works. Banksy’s art is so valuable because a segment of culture and society has deemed his work to be “art” and to have value. I recall one of my favorite quotes of his (though I may remember a few words incorrectly), he states, “it is not that I am trying to convince the art world that I am making art, it is that I am trying to show the graffiti world that what I am creating is subversive and politically relevant.” Another facet of access that comes to mind relates to the readings I have been looking at for Cultural Administration: museums are in place to uphold the public trust, to preserve, catalogue, and exhibit works of art that are not, necessarily, accessible to the everyone—due to cost, location, awareness, etc; however, the individuals that sit on the Board of Directors of museums, and, particularly, those that act as trustees for museums, are not the “common man.” They are, often, wealthy not simply financially, but also rich with cultural currency, they maintain cultural clout. I find myself asking the question—particularly in the realm of contemporary art—since the majority of living contemporary artists are, essentially, “common man” is there room for contemporary people to sit on the board of contemporary art museums? If this space is delineated, how would that shape the collections, and exhibitions, offered at these institutions? Is there room for contemporary people on the board of a contemporary art museum?

    Trend(s): The term “trends” is often related to market analysis and evaluation. What comes to mind is the recent presentation Daryl offered regarding cross marketing, effective marketing, and trend awareness in cultivating a present, and participatory, arts audience. As arts administrators, we are faced with an uphill battle not only for funding, but also for support. While the public holds pride in art institutions, they are not very likely to participate in the programming of their local institution: how can we change this trend? How can we—arts administrators—create spaces and programming that draws people in and excited them to return? We, often, do not sell a product (like Nike sells a pair of shoes), we sell experience, and that is hard to quantify and qualify to the average consumer.

    Consumer: This term transitions nicely from the last paragraph looking at “trends.” If we, as arts administrators, only view our public as consumers I feel we lose an inherent quality that needs to be upheld in the art world. Consumers are often viewed as sheep, or “sheeple,” and that seems to be an over simplification when analyzing who participates in arts organizations. Our consumer is also our audience, and, hopefully, our participants. If we are commodifying and selling an experience, we do not want passive consumers, it would behoove us to cultivate our audiences to be active, engage, and eager participants.

  13. We’ve been speaking a lot about culture in classes these two weeks. So seeing these words grouped together after a class brainstorm I find a bit of an ironic paradox. Some of the question it makes me begin to think of is: What does culture engagement means in terms of accessibility to all? The treatment of culture as something to buy into for sake of trend, what types of culture and community or popular trend to be engaged with? And by participating in culture and be subjected to culture are we a consumer?

    culture: Is the tendrils of identity, whether that be ethnic, environmental or geographical or any other identifier that tie a group of people together. It can be argued that culture and community are one in the same or that one can not exist without the other. Design culture is a term that is thrown around often to add prestige to writing or conversation, I believe design culture is the collective aesthetic that a group if artists are taught to identify with.
    access: In terms of design access can mean the level of interpretation open to an audience. The readability of logo to a consumer and how they are easily able to make connections to the organization because of it. In terms of branding access can mean the ease of immersion a client can have with a organization or the access they have to the different platforms of interaction the organization has.
    trend: Trend is the terms a consumer buys into. The ideas, design, aesthetic that is the antithesis of what consumer culture is in a period of time. In this case trend is referring to past tipping points in art, trends would be the present tense.
    consumer: A consumer is us, me and you. A consumer is anyone who buys into anything whether it is tangible or intangible an idea or a sweater from Alexander Wang they see on a runway. It is the consumption of physical and intellectual material.

  14. My comments are not posting in the correct time zone it seems. As my post was made in the future at 3:26 AM in the morning. Neat.

  15. (posted this on my blog last week, not this blog, oops)

    culture: an expression of personal and shared identity; relative, perhaps, of a place, time, generation of people and generally expressive of traditions, ideologies, material and in-material impulses.

    access: to get nearer to someone or something, necessary when considering marketing strategies.

    trend(s): economic, cultural, artistic, mechanical, social, professional, philosophical

    consumer: willing participant in a program or organization, contributor to revenue

  16. [I also posted this in my blog last week. So sorry for the confusion!]

    Trend(s): Always reminds me of a line graph. And then how people say that things are trending right now, like it’s something to say about something that’s ‘hot’. “We’re trending.” Trends are the things that are above par in a society, the things that stand out; a style. It can be a product, fashion, food, a demographic. Trends indicate market value, how consumers respond to an environment. It helps measure and keep track of that market value, which will tell investors and CEOs what products to keep producing and which ones to halt. Trend research can have a huge impact on markets.

    Access: Access is the means by which you enter, either physically or mentally or digitally. Access is a green word, a go word. It has an aura or admittance as if from a higher power. It also means to evaluate. Just kidding, assess would accompany that meaning; they are homonyms.

    Culture: We are surrounded by culture. Culture is multi-dimensional and spans history, combining past, present and future and ideas. We can describe culture as an area, or more intangible, such as, the culture of hip-hop. It is what makes up certain areas and places and can be taken with you or left behind.

    Consumer: What markets are geared for. A consumer is someone who buys something, someone who can potentially be swayed by marketing techniques, and whom the markets try to persuade. It’s like when companies say, “The customer is always right.” A consumer is similar to a customer. The demographics of how consumers spend money and time are very important for industries to measure. These industries will then form an analysis of these trends and market wares accordingly.

  17. Culture is temporal. Culture is layers of human responses to what we think, we do of our time, what we thought of the past during our time.
    Access is how we position ourselves whether as a consumer or within an arts marketing framework. Access is how we retrieve information and how we would use it inclusive and exclusively. Access is a channel that runs both ways, how to reach your target group and how to utilize that channel of information for the maximum benefit for our own arts marketing framework.
    Trend is a response to the larger sense of culture. It is an interpretation of momentarily thought of human progress. Trend is a tool, to tap into what is socially in “trend” improves that beneficiary affect on both consumer and market.
    Consumers are needs. Unlocking what and how the needs, the demands and the desires of our arts industry’s consumers is powerful. By doing so, the goal of molding and shaping marketing strategies without blurring the artistic excellence in our cultural products should be effective.

  18. Lexicon: Week 3
    (copied from my blog)

    Culture

    Culture is difficult to define because it’s so fluid. A simple definition is a shared system of beliefs and traditions, but it’s a lot more than that, especially since communication between people all over the world has increased greatly. Globalization has caused many cultures to merge, grow, and disappear, and it has even caused new cultures to emerge, such as internet cultures that emerge around ideas.
    Access

    In the context of this class, I see access as one of two things. First, it is something that is easy for people to grasp and conceptualize. It is the ability to gain certain knowledge through a comprehensible platform. Second, access can also mean having literal access to something, like an exhibit or a website.

    Trends

    Trends refers to patterns in the market, and can be used to predict what will be popular, how to market it, and whom to market it to. Paying attention to trends can be very helpful to people who work in the arts because they can develop a more efficient marketing plan if they know what to expect.

    Consumer

    Consumers are people who take part in whatever you’re selling, to put it simply. We all consume goods, whether it’s food, technology, or even a theater production. Consumers play an important role in developing market trends, and their feedback can shape industries.

  19. culture
is how a group of people tells it’s collective story and one of the many inherited, ingrained prism through which people view the world and make sense of their experiences.
    access
is simple how some is able to get to something, be it information or experience. What are the person’s entry points and what blocks those entry points. These are the things that define access.

    trend(s)
are patterns in behavior or tastes

    consumer anyone viewing and/or buying a good or service

  20. Trend(s): Trends are what is in style or popular at the time. Trends are ever changing. A trend will develop over time but will lose it’s popularity after some time. Sometimes it is hard to keep up with the latest trend!

    Access: Access is how available something is. Something can be easy or difficult to access. Access can refer to the opening or entering of a place. Usually we want to make our work easy to access. The more exposure a group has, the more likely it is for others to participate.

    Culture: A group of people who are alike. They may be alike in location, background, interest, etc. A collective. For me, when I think of culture I think of my roots, my heritage and where I come from.

    Consumer: One who buys. The consumer is the one who is analyzing or judging a product. They can be critical.

  21. Culture

    Intellectual achievement of human over a long period of time which influence their behavior, beliefs, attitudes and as whole
    their society which they live in. Since culture is defined within human being existence we can find many similarities between
    different cultures and on the other hand, since there different ways that people have formed their own culture we can find
    many differences. Different cultures have huge impacts on marketing because the whole marketing idea is based on
    communication and communication without knowing the other side’s culture is a hard process without any result for example
    as it is said in Huff Post Business ” Canon introduced its Powershot G15, skipping both G13, due to 13 being an unlucky number in the West, and G14, due to the number 4 being a bad luck number in the East.” (http://www.huffingtonpost.com/nataly-kelly/cultural-beliefs-and-global_b_3570749.html), (http://www.gsb.stanford.edu/news/research/when-does-culture-matter-marketing)

    Access

    It is the right of entering to somewhere or taking advantage of something. In marketing it is the way entering the market place
    which can be done through many different strategies. For a good it is really important to have the way to enter into different
    markets so there many strategies set for that.

    Trends

    Trends is the way that consumer thinks and according to that he will provide needed supplies. Trend can be influenced by
    many different indices such as culture, publicity, quality, periodical needs, etc. In marketing in addition to huge interest of
    making a trend there is a non-ending interest in predicting the trend of market for example Forbes has tried to point out 7
    on-line trends which will dominate market in 2014 (http://www.forbes.com/sites/jaysondemers/2013/09/17/the-top-7-online-marketing-trends-that-will-dominate-2014/)

    Consumer

    Consumer is the person whom the whole market researches and market in general are based on his attitudes and of course it is
    under the influence of the market as well! It is the one who buys a product and uses it (while costumer is the person who just
    but the product), so consumer is the one that the marketeer wants him to come back again! He is the one that you can send out
    your quizzing questions to and get feedback from.

Leave a Reply

Your email address will not be published. Required fields are marked *