Environmental Scan guidelines

Darrel
Darrel (Photo credit: scragz)

Here you can find the presentation that Darrel posted for us on 10/15 that will help structure your ‘environmental scan’ and, therefore, your case study. The link takes you to a post on his ‘external’ course site (for the arts marketing course), and there you can grab a PDF of that presentation. The full post has useful information about trends and such…

Additionally, here is a PDF worksheet (Case Study Outline) from his 10/22 post.

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