As promised, here are links to the resources we presented or discussed in class on 2/5/15:
Arts marketing resources (general)
For Tuesday October, 7th Class:
Be sure to read the article “Marks of Excellence” found in the link below for class on Tuesday.
Please follow this link to the Brand Awareness Page on Eric’s instructional blog. Read the PDF article on branding and then take a look at the student examples of the Branding Awareness assignment.
We will be discussing branding history, designers, iconic brands and trends in brand design, strategies and social media.
We look forward to a great year working with you, the new 2014-15 AAD cohort.
If you don’t mind sharing with the other members of your cohort, copy and paste the questions below into a new “Post” in your ePortfolio/blog. Use the category aad610_14 – this will allow me to syndicate your blog to this one. We need to do this anyway.
Or, if you don’t want to share your info with cohort members, open your mail client and email me your responses to the following questions.
If there is time during class tonight to do this survey, great, otherwise please complete this before the next class. THANKS!
Since I missed meeting everyone at the orientation, this is one means to get a baseline on who you are, where you’ve come from (geographically, I’ll get to know the other stuff over the term), knowledge and applied skills regarding technology, graphic design, information design and presentation, and anything else you feel is relevant to let me know.
1. Where did you move from to attend the UO? And, briefly describe how you landed on the UO AAD program. Any interesting, funny, anecdotal stories/details are welcome.
2. Area of concentration in AAD?
3. Describe your knowledge and use of technology systems. Responses should include the following:
4. What software do you commonly use? Briefly describe purpose/application for software on your list.
5. Do you have any graphic design or media production/management experience? Have you taken any graphic design or media production courses?
6. Know anything about typography?
7. Do you use Web 2.0 apps? Name those that you use or are familiar with.
8. Do you use Social Media (Facebook, Twitter, Instagram, Snapchat, Vine, Yelp, etc.)? Name those that you engage in.
9. Tell me something unique about yourself.
10. Anything else?
As of now (midday), I’m assuming we are still on for tonight. I’ve sent a note to our guest indicating that he should survey the weather situation and decide what his comfort level is with coming in to campus. As soon as I hear back from him, I’ll update this post and send out an email. Should UO take an official action, that obviously trumps anything we communicate with you. Stay safe and warm!
Follow this link to a nine-question survey geared toward allowing you to give us instructors some feedback on the course so far. We’ll use this to help smooth any wrinkles in the remaining weeks, and also plan for next term. Additionally, the feedback you provide will help in aligning student needs/expectations with AAD curriculum and field-wide standards.
We want to emphasize that this two-course sequence is an experiment this year, but do not do so as an “excuse” for anything; rather, we want your honest and reflective input on the experiment. Each of us recognizes that you all have been navigating the twists and turns over the past five weeks, and we are committed to making sure you each get the most out of this experience. The survey is ‘anonymous’ in that the Qualtrics platform will not track who provides what answers. Should you want to provide non-anonymous feedback, please do contact me (John). Thanks!
Here you can find the presentation that Darrel posted for us on 10/15 that will help structure your ‘environmental scan’ and, therefore, your case study. The link takes you to a post on his ‘external’ course site (for the arts marketing course), and there you can grab a PDF of that presentation. The full post has useful information about trends and such…
Here is the full description of the assignment due on Thursday. You should post to your ePortfolio, and categorize it as “aad610” so that the syndication streams we are putting together will automatically pull your work into this blog stream. In order to do this, you should take the following steps:
1. in the Dashboard, go to “Posts>Categories”
2. add a new category, and name it “aad610”
3. every time you create a new post for this course, make sure to click the category…
Follow this link to get questions for the new student survey Eric mentioned…Please get the survey answers to Eric by Thursday!
In class we discussed the Adobe issue: Creative Suite 6 v. Creative Cloud. Here are some links to more info on pricing available to UO students as well as info that might help you sort the best solution:
prices at Digital Duck
Adobe subscription terms (lots of links on the side to specific documents)
an article on Wired about customer concerns/backlash (from May 2013)
Welcome to the initial run of AAD 610: Marketing, Media, and Communication I.
This class is the first part of a required two-course sequence in AAD introducing students to practical and theoretical issues shaping relationships between marketing, media, and communication in arts and culture sector work. While emphasizing current concerns with digital culture and emergent technologies, we will explore the historical arc of practices and strategies constituting marketing, design, and the deployment of myriad technologies for arts and culture programming.
Taking on marketing approaches, communications strategies, delivery technologies, creative tools, and archiving mechanisms, we will read widely and discuss critically the issues central to arts management across varying contexts. We will also develop and refine skills in marketing and communication through hands-on projects that synthesize readings and tools, while visits by professionals across a range of settings will give us opportunity for mentorship and advice.
The goal is for us to move through these resources toward praxis—the translation of idea into action—preparing us to work effectively and efficiently with media in the arts and culture sectors. For this first course in the sequence, such preparation will manifest in a robust branding and graphic standards campaign for an arts or cultural organization. This campaign will form the basis for assignments and activities you will undertake in the second course of this sequence focused on generating a marketing plan (Winter term 2014).