OSLP Arts & Culture VIP Invite 2.2.17 – Class at Lincoln Gallery

All: Class for Thursday, February 2, 2017 will be at the OSLP Arts & Culture Lincoln Gallery at 309 W 4th Ave, Eugene, OR 97401. 5:30-7:00pm. See everyone there!

 

Media Map (Draft)

Art of the Athlete Media Map

 

You-tube

Benefits

  1. Can share program videos
  2. Allows for audience to send, share, or comment on the videos

 

Pitfalls

  1. Can’t link to videos produced/shared by the JSMA channel, or videos produced by news outlets such as ESPN or NBC.
  2. doesn’t reach schools who would be buyers for the curriculum

 

Implementation/improvement

The JSMA already has a you-tube channel that it puts its videos on, but the program itself doesn’t have one. This could be effective for if videos are to be made for the program. As it stands the Art of the Athlete program is under the umbrella of the JSMA, which does all of its marketing, so having its own separate you-tube might not be very effective.

 

Facebook

Benefits

  1. Can share articles, press releases, etc. about the program.
  2. Can create events
  3. Can cross link with JSMA Facebook page
  4. Large user interface, ability to reach a vast audience
  5. Can create advertisements
  6. Allows people to share, furthering the reach of the organization

 

Pitfalls

  1. Doesn’t reach schools who would be buyers for the curriculum

 

Implementation/improvement

It is possible for the A of A program to get its own Facebook page, this could be good for getting out certain program related news, and cross linking and sharing JSMA stories and such. The JSMA Facebook already creates things like the exhibition “events” to invite people to, this page could help share and promote. This could be good as well to create ads, the A of A program has little marketing on its own so this could be an avenue.

 

Instagram

Benefits

  1. Can share program photos
  2. Can cross link to Facebook
  3. Can repost and cross link with JSMA, University of Oregon, GoDucks, Women In Flight, and other similar organizations
  4. hashtags

 

Pitfalls

  1. Doesn’t reach schools who would be buyers for the curriculum
  2. not as large of reach (JSMA only has 1,200 followers)

 

Implementation/improvement

The “#ArtOfTheAthlete” has been used before, creating an Instagram account for the program would be great to link people to the program and share photos. Since the program is visual based this is an important link.

 

Website/Blog

Benefits

  1. Can link to all other social media outlets
  2. Ability to share longer testimonials about the program
  3. Can show all information about the program for schools

 

Pitfall

  1. Time to manage and maintain
  2. Maintain professional look

 

Implementation/improvement

A name for a WordPress for art of the athlete has been reserved, the next step would be setting up the entire blog/website. This would have to be linked somewhere on the JSMA website. This most likely would be the main outlet in which all of the others would complement. This would look the most professional especially for teachers and administration who are looking into buying the curriculum.

Steppenwolf Media Map/Draft Plan

Juliet Rutter

1/26/2017

 

Blog:

Benefits:

  • Steppenwolf could increase the depth of information that they share with their following.
  • Sum up the activities of the time period as it relates to the shows being put on, to let people in on some stories, and to let people know what is coming up in the process.

Risks:

  • There is not much research as to how effective this social media platform is to arts organizations, especially theaters.

Method:

  • Explain why they chose what shows they did.
  • Their process.
  • More insider takes on the people they work with and their methods.
  • Use it every couple of weeks as it relates to the shows being put on.

Pintrest:

Benefits:

  • A wider net of fan connections
  • Being able to connect more easily with fans who are into the “how to” aspect of things

Risks:

  • It may be a heavy time commitment for a social media editor/writter/poster to have their fingers in all of the pies necessary to make this channel of media worthwhile.

Methods:

  • Post ideas about technical aspects of the shows.
  • Actors, directors, stage manager tips.

Twitter:

Benefits:

  • Have a more personal voice
  • Connecting one on one

Risks:

  • Flooding their social media

Methods:

  • Post more about things that are happening at Steppenwolf.
  • Have moments be captured and posted and also maybe link to Youtube videos.
  • Allow good tweets about Steppenwolf on the feed.

All in all it would be beneficial for Steppenwolf to have a more inviting presence on the website for people to follow on social media and also include all of the platforms (such as Instagram). If they had links to their other platforms of social media from their various social media platforms they would be able to connect to people in many different ways and broaden their scope. For example, their Facebook has no connection to their Instagram or Twitter.

Fall and Winter Terms 2016-17 Course Site